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BRANDORA, the German Business Portal for Toys and LicensingRetailers as well as private users will find a wealth of information about the toy industry on these pages, including comprehensive product information on more than 250,000 products and a news area with latest information about the German toy market.
Our informative and up-to-date category and brand tabs are both linked to our elaborate product database. You are looking for a particular product? Why not try our product search! Another special feature is our unique property index that contains more than 800 property descriptions linked to latest information and related licensed articles. What is more, our directory contains numerous important contact data around the toy and licensing business in German-speaking countries.
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New magic in the world of bayalaSweet-natured elves, friendly mythical creatures and otherworldly magical beings live together in nature-loving harmony. In conjuring up bayala, Schleich became the first toymaker to bring the fantasy segment onto the market. The new butterfly elves, meanwhile, will be here as early as January 2013 to stir up a dreamy new world for girls across the land. These lovingly modelled figurines sit on horses adorned with flowers and recall wondrous butterflies with their array of colour and delicate wings...more |
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BRIO spring releases out nowThis year, spring at BRIO Railway is all about the era of steam engines. The Steam Engine Set (Item-No. 33030, SRP: 39.99 Euro) with bridge takes the battery-powered steam engine on a journey back in time. In addition, BRIO provides individual trains, like the Steam Train with tender wagon and passenger wagon (Item-No. 33036, SRP: 22.99 Euro). The set contains a tender wagon and coal load to fuel any child’s imagination! Retro on the outside, cutting-edge technology on the inside: Some of these engines are battery-driven, one model contains a rechargeable battery and the special highlight is a new remote-controlled train. Nostalgia is beautiful, but there’s nothing that beats action! Try the Dynamite Tunnel (Item-No. 33352, SRP: 29.99 Euro): When you put the dynamite into the slot, you can watch the mountain walls fall to the side ...more | |
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New activity book – go outdoors with Petterson and Findus!
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Pettersson und Findus - Wir entdecken die Natur (Pettson and Findus – Let’s Discover Nature!) provides many ideas for little nature enthusiasts – and those who want to be. The new activity book tells about the famous outdoor duo. It invites readers to go on expeditions and stimulates activities outside in the fresh air: Join daredevil Findus on his paper chase or help him build a small water garden. Have a guess: Will he finally succeed in planting meatballs? What is more, old Pettson is a real garden expert and provides many useful tips to arrange garden beds ...more |
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First App by fischertechnik
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BRANDORA and Arendicom - The ideal combination for branded goods on the internet
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Retail partners are bound to benefit: Risk-free e-commerce with minimal effort There is no denying that the medium of the internet and thus e-commerce has long become an established channel of distribution for the German toy industry. But all too often e-commerce intensifies competition for brick and mortar retail stores and generally exerts an all too negative effect on price stability. The key question is: How to use the internet, generate sales and strengthen local toy retailers at the same time? Because one thing is for certain: Those who close their doors to e-commerce will definitely lose in the long run! For 11 years BRANDORA has been operating their toy information site on the Internet. www.brandora.de provides detailed information on more than 200,000 toys, games and infant products. Over 5 million page views each month indicate that not only business professionals but also consumers regularly search BRANDORA’s...
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