In 1982, the first edition of the “Ein Herz für Tiere” magazine was launched onto the German market. Now, 30 years later, the specialized magazine is still the number one destination for qualified news and reports on topics like animals, nature and the environment.

In addition, the magazine also provides tips on animal keeping and breeding, health, feeding, and pet care. About 1.23 million fans enjoy the magazine each month.

Today, the topic pet care is more relevant than ever before. The number of pet owners in Germany is constantly rising, and with it the number of stores, products, and services for the much-loved bi- and quadrupeds.

To reflect the latest development, the “Ein Herz für Tiere” magazine has recently undergone a drastic revision.

A new modern logo, new high-quality design, topical content and an appealing presentation top off the new brand appearance. Due to a rich diversity of topics, the magazine now appeals to a larger target group.

For licensees "Ein Herz für Tiere" is a strong, reliable and professional brand that stands out from its competitors. There are no limits to creativity and imagination when creating and developing new licensed products. Possible categories range from traditional products like pet toys, pet care and pet accessories through to direct-to-retail and loyalty activities in cooperation with retail partners.

Celebrities Entertainment from Bad Homburg is the official agency behind "Ein Herz für Tiere". Together with their licensees they have already been able to launch exciting new products to the German market, including the self-cleaning “Ein Herz für Tiere” cat toilet, a licensed Game of Pairs, “Ein Herz für Tiere” bed linen and a licensed dog biscuit box.