Chad McQueen, the only living son of legendary actor and King of Cool, Steve McQueen, has expanded the Steve McQueen licensed product portfolio with a number of newly granted licenses in recent months. Brokered by Renaissance Licensing, the new partnerships include:
- A special edition chukka boot based on a design that Steve himself wore from The Original Playboy of Denmark
- Automotive-inspired luxury timepieces from B.R.M. Chronographes of France
- A special edition Desert Rider from Metisse Motorcycles of The United Kingdom
- A limited edition co-branded Steve McQueen X Le Mans capsule collection with Automobile Club de l’Ouest for Diverse (ETOS SA), one of the leading apparel companies in Poland
These new partnerships speak to McQueen’s global appeal as one of Hollywood’s most famous leading men. Says his son, Chad McQueen, “It is so gratifying to see the continued interest that people all over the world have in my dad. Each new partnership is a chance to reach a whole new generation of fans.”
To continue fueling the international expansion of the Steve McQueen brand, Renaissance Licensing has signed multiple sub agents for territories outside of North America including:
- Blue Chip Brands for the Australian and New Zealand markets
- Interactive Licensing Management for the Greater China, Japan, and Southeast Asian markets
- Gorian Consumer Products for the German, Swiss, Austrian, Netherlands, Belgian, and Luxemburg markets
- Infiniss for South Korea
“Having local partners in key markets for the Steve McQueen brand is critical for our expansion strategy,” says Liz Van Denburg, partner at Renaissance Licensing. “We have worked with these agents for many years and are confident in their ability to bring best-in-class partners to the Steve McQueen family of licensees.”