Euro Lizenzen is a leading, independent Munich-based licensing agency, specialized in the development of licensing programmes for character, art, publishing, entertainment properties and corporate brands in the European markets. Led by Günter Vetter, Founder and President, the Euro Lizenzen licensing team develops, sells, negotiates, markets, and implements complete licensing strategies and programmes.
Euro Lizenzen has been a leader in developing programmes for many renowned companies and been one of the first licensing agencies which identified and developed the concept of brand extension and art licensing in Europe.
key properties include Antoine de Saint Exupéry’s iconic masterpiece Le Petit Prince (The Little Prince), the book which brought to world a magical quest for love, friendship and respect, capturing the hearts of all ages; as well as highly successful animated TV-series Yakari, the world‘s very first comic heros Asterix & Obelix, Europe‘s one of best-known and best-selling comic book series Lucky Luke, the evergreen property Sarah Kay, publishing phenomenon Guess How Much I Love You („Weißt du eigentlich, wie lieb ich dich hab?“), pre-school properties Ranger Rob, Booby & Bill, Mouk and Zou, fashion brands Radio Days, Emot!x and fine art representation Anne Geddes, Beryl Cook, to name a few.
Euro Lizenzen is an active member of LIMA, the International Licensing Industry Merchandisers’ Association and Award Winner in 2017.