Bavaria Media Licensing (BML) is a division of Bavaria Media GmbH, a subsidiary of Bavaria Film GmbH. BML has been acting as a full-service licensing agency since 1983, with extensive experience in the field of children's, adult and lifestyle brands. Its core business includes the brokerage of brand cooperations such as PLAYMOBIL x ZARA, Janosch x dm or Bud Spencer & Terence Hill x Gustavo Gusto, as well as brand development in German-speaking countries, such as Frida Kahlo (nominated as "Celebrity Brand of the Year 2022"). As a licensing agency, BML currently represents brands such as "Frida Kahlo", "Care Bears", "BIG Bobby Car"and "Moomin". It also acts as rights holder for its own and in-house brands "Janosch," "Storm of Love" and "Das Boot”.