SUPER RTL is the leading content provider for children's entertainment in Germany. The Cologne-based media company distributes its content via various channels such as its own linear TV channels and digital platforms such as apps, websites, YouTube and SVOD. A protected space full of fun and child-friendly entertainment is the TOGGO universe. Here you can find series, shows, games and events for every moment and every phase of being a child. While TOGGO is aimed specifically at children aged six to 13, Toggolino is geared towards the needs and viewing habits of toddlers and preschoolers. In primetime, SUPER RTL offers adults a varied range of true crime programmes as well as series, feature films and animated films.

SUPER RTL Licensing is the full-service licensing agency of Germany's number one children's entertainer. In it, trade partners and licensees find a strong, trustworthy and creative partner with many years of merchandising experience. Through the combination of its cross-media platforms, SUPER RTL Licensing offers an enormous reach and builds brands sustainably. Innovative merchandising concepts are developed individually and are always optimally tailored to the respective topic and partner.

Like no other licensing agency in Germany, SUPER RTL Licensing is able to support its licensees through cross-media campaigns: on television, digitally, on the radio, directly at the POS and at events. SUPER RTL has a direct line to children - and knows how to appeal to them.

With this strategy, SUPER RTL Licensing has developed TV formats such as PAW Patrol or Peppa Pig into top licences in the pre-school sector. With a view to a strategic portfolio and target group expansion, in the future, in addition to TV series, the company will also focus on brands from the areas of games, apps, lifestyle, play goods or other child-related categories. The inclusion of the YouTube-phenomenon Cocomelon or the lifestyle brands Smiley original® and SmileyWorld® in the brand portfolio are the first successes of this realignment, which will further strengthen the merchandising business as an important pillar for SUPER RTL in the future.