Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") have unveiled their new combined company name and brand identity: Circana.

Circana is the leading consultancy in the complex world of consumer behavior. With cutting-edge technology, advanced analytics, comprehensive data and deep industry expertise, we provide our clients - including nearly 7,000 of the world's leading manufacturers and retailers - with the clarity to take action and drive growth. Through our deep understanding of consumer spending, retail and buying behavior, we help our clients look behind the data to gain insights, develop innovative ideas and identify consumer needs to stay ahead of the competition. Circana, from Complexity into Clarity.