Chorion owns, develops and manages intellectual property brands. The company’s strategy is to acquire classic literary estates and then to re-invigorate them through a brand creation process in order to build their value in publishing and in other avenues of exploitation such as television, audio and licensing.

When a literary estate is purchased by Chorion, it is not generally recognised or managed as a brand, although certain characters in the books may be household names such as Simenon’s detective Maigret or Enid Blyton’s Noddy. Chorion, through market research, brand identification, brand development and brand management skills, then creates a branding that can be used to re-position the books for publishers and consumers and provide an over brand that can be used to assist the exploitation of the works in other formats.

Chorion’s authors are published in over 50 languages and in over 70 countries worldwide. Currently Chorion’s brands sell over 12 million books per year worldwide.

Chorion is actively looking to increase the number and range of brands that it owns, develops and manages. Some of this growth will come from the development of Chorion’s existing portfolio and some will come through acquisition.