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Property Description
NameThe Trolls
B2B InfoRights, Agencies,Licensees
OriginMovie
Target GroupTeen Girls aged 8 - 12 years
Web Sitewww.universalbranddevelopment.com
 
(all editorial content "The Trolls")
© DreamWorks Animation LLC. All Rights Reserved
Description:

First created in 1957 by Thomas Dam, the Trolls are the oldest toy phenomenon of all times, looking back on a history of almost 60 years. The Trolls are registered in the Time Magazine’s Top 100 Toys of All Time list and have even entered the Toy Hall of Fame.

In November 2016 their story makes its debut as a large-scale musical comedy film thus encouraging girls to remain true to themselves!

Brand values

- Self-confidence
- Friendship
- Identity