BEYBLADE is the only extreme sports entertainment brand where adrenaline meets strategy to create an experience in which the fan becomes an active competitor.

Already a massive hit in Japan, this action-adventure series revolves around the world of ‚Beybladers’, teenage kids who battle against one another with their customized spinning tops known as Beyblades.

This edgy, anime show tells the story of teen boy Gingka who learns to harness the power of his ancestors to perfect his technique in the sport of Beyblade.

By joining forces with an international team of Beybladers, they embark on a globe trotting quest to battle their way to the World Championships.

In the early 2000’s BEYBLADE was among the most successful licensed toy brands in the world. In 2003 BEYBLADE was the second most successful brand in the German licensing market and absolute cult. Now there will be a new generation of BEYBLADE spinning tops along with the TV series, to start a similar “cult”.