DreamWorks Animation's "Madagascar" is a computer-animated comedy starring four civilized animals -- a lion, a zebra, a giraffe and a hippo -- who have lived their entire lives in blissful captivity growing up as best friends at the Central Park Zoo... until the day they are put on a boat to Africa and suddenly find themselves washed ashore onto the exotic island of Madagascar. Now these native New Yorkers must learn to survive in this strange land and discover the true meaning of the phrase "it's a jungle out there."

Boasting an incredible cast of characters, broad family appeal, and Shrek-sized marketing support, Madagascar is sure to be the family movie of 2005. Colourful animal characters, humour and a distinctive, visually appealing style guide all lend themselves to a wide-ranging merchandising programme. A UK release on 1st July 2005, and a pre-Christmas home entertainment release provide 2 key selling opportunities and an extended window at retail for potential partners.