POCOYO – LEARNING THROUGH LAUGHTER™

Pocoyo is a revolutionary new animated show for pre-school children. With an innovative blend of humour, stunning CGI and XSI visuals and a real slant on discovering and learning from a child’s perspective, Pocoyo is set to become an instant and timeless classic that parents and children are taking immediately to heart.

Pocoyo has at its core a fascinating concept - one of learning through laughter. Clinical studies have shown that laughter not only increases the enjoyment and engagement of children in the programme, but also is proven to increase learning by 15 per cent. Pocoyo uses simple and effective visual jokes that help children to discover magic and humour in the simplest of things. And far from painting an idealised version of childhood, Pocoyo is sometimes moody, noisy and miserable – just like a real pre-schooler.

The international programme holds universal appeal. Produced by Madrid-based creative factory Zinkia Entertainment in association with Granada Kids and Cosgrove Hall, two series, totalling 52 x 7 minute episodes, are currently airing.

Granada Ventures owns the global licensing and publishing rights to the show and its characters.