Little bunny, big attitude! Pink, sometimes white, almost always cuddly sweet and invitingly friendly, yet sassy or rude in ways that might frighten the typical teenage princess: Jim Benton's "It's Happy Bunny" is adorable at first glance, but beware of his humor!

It's Happy Bunny has no limits, his fans love his behavior, beyond the sheltered world in girlie pink.

Cute little bunny, big success! It's Happy Bunny, the five-time LIMA Award winner, is currently licensed by over 100 companies worldwide and generates more than three quarters of a billion in retail sales worldwide. In the German-speaking market, United Labels and Trendwerk 77 have successfully launched an impressive gift line and cell phone accessories. The company's extensive archive of artwork is the source for a variety of trendy and hip designs. Jim Benton is constantly designing new It's Happy Bunny motifs to keep pace with emerging and changing trends.

It's the endearing look of It's Happy Bunny, combined with a cheeky or even rude attitude, that makes this uniquely humorous character so appealing.