Description:

The American company was founded in 1910 by the eponymous entrepreneur Elizabeth Arden. The company is active in the field of beauty care and offers mainly cosmetic products, perfumes and skin care products.

The high-quality and luxurious products of Elizabeth Arden are appreciated by women all over the world. Over the years, the brand has launched many famous products, including the iconic "Eight Hour Cream Skin Protectant". Furthermore, Elizabeth Arden runs a number of world-renowned beauty salons and spas.

In 2016, Elizabeth Arden was acquired by the French cosmetics company L'Oréal, which continued and developed it.

For nearly 100 years, the Elizabeth Arden brand has been known for high quality, innovative products, generating $1billion in retail sales per year. Elizabeth Arden pioneered the beauty industry and believed that beauty was a combination of spirit, home and body – a concept she called “Total Beauty”.

Proven Brand Strength

• High Brand Awareness: unaided awareness in consumers aged 25-54 is 74%.
• Value Perception: 93% of consumers perceive the Elizabeth Arden brand as “high-end” and “elegant”.
• Brand Authenticity: 73% of consumers perceive the Elizabeth Arden brand as “innovative” while 88% agree that the brand has a sense of “timeless style”.

Strong Retail Presence

From mass market to department stores - Elizabeth Arden products are sold in more than 90 countries in over 65.000 retail locations worldwide.