In 1980, three young surfers from Southern California started Maui and Sons. The unique logo with its four elements represents the earth, sea, sky and fire. It’s a celebration of the power of nature and a tribute to the amazing creativity in everything from Maui and Sons.

Maui and Sons has grown to become one of the best known brands of active sports apparel and equipment worldwide. Today, the company’s products are sold in over 100 countries around the globe. While the focus of the company has expanded, the unique Maui and Sons style and illustration approach continues. Sharkman, the character created in the early days of Maui and Sons, is as popular as ever.