Sarah Kay - Is there anyone who doesn’t know the little girl with the blue cap from the 1970s?!

Sarah Kay is now released in completely new design and artwork inspiring little girls and female grown-ups. The drawings cover subjects like the appreciation and value of friendship, joy, love, animals and nature. The brand appeals to the individuality of young girls between 4 and 10 as well as teenagers and young adults.

Sarah Kay has a high level of recognition: The little girls of the 70s are young mums today and will love to buy Sarah Kay products again.

Sarah Kay depicts real emotions and the romantic moments of life – in her drawings as well as in her design.

However, Sarah Kay is more than just design – It’s an ageless lifestyle that perfectly fits for all product categories.

Renown licensees have already acquired the rights on Sarah Kay and will launch their products to the German market in 2008, including dolls and accessories by Simba, calendars by Heye, apparel by Fipo, porcelain figurines by Edition Atlas, tin-plate signs and postcards by Nostalgic Art, stickers and albums by Edibas, t-shirts by H&M (worldwide) as well as four mini-books and a friendship books by FX Schmid/Ravensburger and many more.