Skelanimals are adorable little animals who have met an untimely end – mostly due to their own reckless and ill-advised behavior. And these dead little animals need love! The 30 plus characters – from Kit the cat, Marcy the monkey, Pen the Penguin to Diego the bat – are brought to life through funny poems describing their demise, giving the brand its signature, light-hearted feel.

Quirky, edgy and fun: Skelanimals have struck a chord with teens and young adults all over the globe, driving triple-digit sales growth year over year.

The lovable Skelanimals, their clever personalities and hilarious back stories resonate with consumers of all stripes. From counterculture aficionados, to skate and surfer – kids, fashion – savvy teens, toy collectors, and young people who just find the animals adorable.

The impressive style guides are regularly updated, they reflect actual fashion trends but also create new and trendy looks in the characteristic, timeless Skelanimals style. Skelanimals is a hip, trendy and cool fashion label.

In the U.S., Skelanimals products have been placed at most major retail channels, including Toys “R” Us, Target, Hot Topic, department stores, specialty chains, and unique boutiques such as Earloomz and Fred Segal. In the German speaking markets Trend Import has launched an extensive range of products, from plush to gifts and bedding, just what the Skelanimals fans are looking for. A wide-ranging fashion collection is expected to be launched in Germany in time for the autumn/winter 2012 season.

Skelanimals are light-hearted, lovable, stylish and hip, irreverent and super fashionable!