Description:
World’s most popular builder can do everything!
Bob the Builder and his team are ready to carry out any project and playfully teach children values like friendship and cooperativeness, true to their motto “Can we fix it?” “Yes, we can!” Bob and his busy construction machines always stand for positive thinking. They solve any problem and prove that team spirit and fun help to master every task.
USP:
- ”Can we fix it?” – “Yes, we can!”
- High level of awareness and popularity with children and grown-ups
- Thanks to Bob the fascination of “real” construction becomes comprehensible and concrete
- Combination of classical play patterns
Building with popular characters like Bob, Scoop, Muck and more
Key facts:- High awareness level (98 %) and popularity (93 %) with mothers of preschool children*
- Testimonial for dedicated charity campaign “Bob hilft Kindergärten”
- 31 licensees with more than 1500 products in all product categories
- Established brand – airing on TV for more than 11 years
Audience ratings 2012**:- Ø 47.3 % market share among children aged 3 to 6
- Ø 58.7 % market share among boys aged 3 to 5
* Iconkids & Youth, MOM Bus November 2011, n = 492 mothers of children aged 3 to 6.
** AGF/GfK tv scope/media research SUPER RTL, 03.09. – 21.12.2012.