FHM is a lifestyle brand for young men and based upon the famous monthly magazine. FHM – For Him Magazine – began publication in the UK during the 1980s and is now sold in more than 30 countries worldwide. In 2000 FHM made its debut on the German market and today reaches about 700,000 readers every month. The magazine provides an entertaining mixture of lifestyle, fashion, articles, sex and famous celebrities – spiced with a pinch of unique FHM humour. The brand positioning “young, sexy, saucy” especially appeals to young men interested in lifestyle, technology, sports and fun who have a soft spot for fashion and style.

Licensing Opportunities:

• Lifestyle Products
• Textiles
• Accessories
• Care Products
• High-Tech
• Promotion
• Fun Products