PEPSI COLA is one of the best-known brands worldwide and represents a young, dynamic and active lifestyle. The PEPSI logo in modern, fresh design distinguishes the beverage brand from their competitors. The distinctive appearance says: PEPSI is young, trendy and exciting. Strong marketing and advertising campaigns successfully established the “Globe” logo on the global market and incorporates the whole product family including PEPSI, PEPSI-COLA, PEPSI MAX and PEPSI LIGHT.

PEPSI provides strong media campaigns in print media, on TV, radio and the silver screen for a clearly defined target group: teenagers and young adults. At major events like World Championships, fun and extreme sport events and pop concerts PEPSI have revealed their professionalism and always satisfy the demands of their young target group. PEPSI sponsors many concerts and top-class singers and bands. Michael Jackson and Ricky Martin, Robbie Williams, Britney Spears, Jennifer Lopez and Beyoncé helped to promote the cult beverage - to name just a few. Even Madonna sips some and Karl Lagerfeld loves the French Light Version. He never goes anywhere without his emergency provisions.

Due to their broad portfolio PEPSI is especially attractive for licensees and guarantees long-term success for different categories.

What is more, PEPSI classic designs not only appeal to the young but also to an older target demographic.

Currently, more than 300 PEPSI classic designs are available on CD-ROM for different licensed products. These designs represent PEPSI’s most successful images and stand for decades of PEPSI feeling and the American Way of Life.