Description:

• Discovery Channel is world’s best-known media brand (2nd rank Disney, 3rd rank: National Geographic, 4th rank: CNN),
• 340 million viewers worldwide,
• 106 formats in 35 languages and 172 countries,
• More than 100 000 hours of top-class TV entertainment.

Discovery Channel is the first and largest international documentary channel in German-speaking territories. Discovery Channel stands for intellectual entertainment around the clock: The channel provides exciting documentaries from all over the world in top quality that fascinate their audience – docutainment for every age group.

In Germany the 24h-programme is available via Sky and reaches more than 2.4 million households. The ZDF and many other private TV channels including Kabel1 broadcast Discovery productions.

The Discovery Channel brand enjoys a high level of awareness and affinity. Consumers (target group: females and males with higher income, higher education and love of science and nature) associate Discovery with wild animals, natural beauty, outdoor activities and knowledge.