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Property Description
NameTRON
B2B InfoRights, Agencies,Licensees
OriginDisney's Movie
Target GroupBoys ages 4+, Trendsetter, Adult Fans
© Disney
Description:

TRON is designed to be the next long-term franchise. Cross-divisional support guarantees the continuing release of new content far into the year 2012 and beyond.

Key attributes:
  • Technology,
  • Action and visual effects,
  • Exciting futuristic digital universe,
  • TRON provides everything a franchise for boys and young men needs: a hero they identify with, competition, cool cars and lots of gadgets.
TRON ´82
  • The original Disney TRON movie from 1982 was nominated for the Academy Award
  • The film celebrated for its groundbreaking computer animation
  • The first-ever film featuring longer computer-animated sequences
  • Tim Burton was involved in the animation process
  • Lead actors of the 1982 movie and the sequel 2011: Jeff Bridges and Bruce Boxleitner