The Kennel Club was established in 1873 and has since become the worlds’ most renowned and prestigious authority on dogs. It is the nation’s leading not-for-profit organisation devoted to the health and welfare of dogs. Every year the Kennel Club organises the world famous Crufts show, broadcast on More4, as well as other events, including Discover Dogs and the International Agility Festival. An apparel and accessories range for Crufts is available as well as a vintage photograph iphone application. Pet tags, dog bedding, collars, leads and puppy starter packs are all in development.