Description:
Exciting expeditions to the oceans
The Octonauts, that’s the polar bear Captain Barnacles, the Pirate Cat Lieutenant Kwazii, and their medic Peso Penguin. Together with another five crew members they live in an undersea base, the Octopod. Each episode they set off from here to explore the ocean and go on exciting undersea adventures. Doing so, they learn about different sea creatures, their features, habits, and habitats. For their missions, the Octonauts have a fleet of six different custom-built high-technology submersibles which allow them to accomplish their mission: “Explore! – Rescue! – Protect!”
Licence USP:
- Unparalleled underwater world and exciting adventures,
- Loveable heroes and positive role models, and
- Additional play value due to unusual vehicles and special gadgets.
Key facts:- Top show as part of the TOGGOLINO slot ever since their market debut
- Unique positioning (expedition of underwater world, action & adventure, team spirit & cooperativeness, technical equipment & vehicles)
- Successful launch of licensed Fisher Price products
- Gold status for Octonaut DVDs 1 and 2
- Cooperation with strong partners: Kinopolis and Sealife
Audience ratings 2012*:- Ø 45.7% market share among children aged between 3 and 6
- Ø 47.3 % market share among boys aged 3 to 6
- Ø 45.1 % market share among children aged 6 to 9
- Ø 13.9 % market share among stay-at-home dads/moms with preschool children
* Source: AGF/GfK TV research, TV scope, media research SUPER RTL, 05.11.– 21.12.2012