The show is full of ironic, slapstick humour and tells the story of the 12-year-old cat Gumball Watterson, who lives in the little town of Elmore with his family. Besides his appreciation of drama he is full of mischief. His optimism always remains untroubled even if most of his well-intentioned activities end in utter chaos. His dad Richard, an oversized pink rabbit, is unable to cope with his responsibilities as stay-at-home dad and father. Mother and head of the household is Nicole, a blue cat, who earns their living in the rainbow factory. Their daughter Anais, a four-year-old pink rabbit, is the smartest member of the family and often able to avert the catastrophes her chaotic brother Gumball is about to cause. Ten-year-old goldfish Darwin is Gumball’s best friend. He used to be the family pet fish, but since he sprouted legs, he goes to school and is treated like a third child.