Who is Princess Emmy?

She is cute, pretty, almost seven and she is what every little girl would love to be: a real princess! Her world is glamorous and most often than not it’s pink – a fact that sometimes annoys even the little lady herself. After all, she is a normal girl, too, a girls with everyday duties, quite loveable, lively, cheeky, good humoured, and never lost for words.
Being a real princess, she owns 26 horses with names from A to Z (Anna to Zacharias). The remarkable thing about Emmy: She can talk to her horses – but that’s a well-kept secret. Thanks to their different abilities her steeds help Emmy with words and deeds through every situation in her life (from happiness to frustrations to boredom) and keep her moving on. Emmy loves her life as a princess, even though things sometimes get on top of her – but thanks to her family, her friends, and, of course, her horses every day is a new challenge. And a new adventure!

USP & brand values:

• The brand uniquely combines the dream worlds “Princesses” and “Horses” and makes reference to real life. At the same time, the brand shatters common stereotypes.
• “Prinzessin Emmy und ihre Pferde” playfully promotes social competence and important values like a sense of responsibility by giving the role model of a self-confident and self-reliant girl with authentic dreams.
• Latest market research reveals that the inspiring sophisticated stories and strong emotions not only mirror the dreams of little girls but also meet with mothers’ demands.

• Due to three-staged market research “Prinzessin Emmy und ihre Pferde” is a tailor-made theme and character world for the intended target group
• Rights owner is Egmont Ehapa, Berlin, Germany
• Studio 100 Media is official licensing agency and markets “Prinzessin Emmy und ihre Pferde” for all consumer goods categories in Germany, Austria, and Switzerland.

• Unique look that is exploitable for many product categories
• Strong partners
• Large-scale, full-service marketing that promises full attention and cross-promotion opportunities