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Property Description
NameZombie Zity
B2B InfoRights, Agencies,Licensees
OriginCollectables
Target GroupBoys aged between 5 - 10 years
 
(all editorial content "Zombie Zity")
Description:

Zombie Zity

Meet the zitizens of Zombie Zity. These whacky characters are fighting for control of their town in the real world and virtual world!

  • 2013 worldwide launch in every major market, including marketing support with TVC
  • Master Toy Licensee signed for Germany and Europe for back-to-school 2013
  • Zombie Zity magazine with cover mounts launching in August
  • Interactive, animated website. Use Zombie unlock code for exclusive online content.
  • CGI animation in planning
  • Multiple online games and mobile apps
  • Many licenses confirmed and in planning including publishing, lifestyle and apparel
  • More than 75 characters
  • Bouncerz: 48 squishy and bouncy Zombie characters with a fun, skill-based shoot, bounce and catch game
  • Swobblerz: Swap & Wobble Zombies. 12 deluxe bobble-head figures with a modern product design and interchangeable parts. Mix-and match to create your own kooky characters!
  • Collectible trading card program and action-loaded play sets
  • www.ZombieZity.com

Media
  • Interactive, gaming website www.zombiezity.com
  • App: immersive 360 degree game play using gyro
  • Online marketing
  • TVC accompanies each launch
  • Press releases, news and advertisements in the main international TV and Licensing magazines

Licensing & Merchandising
  • Textiles / Shoes
  • Home & Living
  • Publishing
  • Toys

Contact:
Axel Derendorf, Head of Licensing & New Business Development at Dracco Company Ltd
Marie Louise Scholte, Managing Director at Dracco Netherlands B.V.
Laura Corbacho, Intl. Marketing & Licensing Manager at Dracco Company Ltd
General email: license@dracco.com