Thec desk and school-supply staples in Dick Bruna ’s bold colors capture Miffy ’s vibrance. The licensing agreement with the Orange Circle Studio Corp. company was brokered by the The Joester Loria Group.Studio Oh!’s mission to design products is amplified by Miffy’s signature style, bringing scho
Bon Ton Toys, the heritage plushmaker known for its high-quality, sustainable, and characterful creations, proudly announces its newest global license partnership with Smiley® , the world’s famous icon of positivity. This collaboration marks an exciting expansion of Bon Ton Toys’ lifestyle-driven p
MAYA THE BEE - 50TH TV ANNIVERSARY Studio 100 International is celebrating Maya the Bee ’s 50th TV anniversary with a far-reaching campaign culminating in 2026 on ZDF in Germany. A dedicated style guide – featuring a special logo and uniting Maya’s original 70s charm with her modern CGI look – set
Miffy , the iconic brand created by Dick Bruna in 1955 and celebrating her 70th anniversary this year, is the focus of a number of major launches in the run-up to BLE – and beyond – that will make her a major talking point for retailers, the licensing industry and consumers.Not only that but conti
The iconic bunny Miffy has forged new new partnerships with zero waste bag & accessory producer ATACZ and independent clothing brand Steady Hands.Both launches encapsulate Miffy’s signature simplicity, creativity, and warmth through adorable bags and vintage-style apparel.This marks the very first
Golden Sombrero Licensing & Consulting has been appointed the business development partner for lifestyle character brand, Uglydoll.The partnership aims to expand Uglydoll’s cultural reach and reintroduce its iconic characters to new generations worldwide, building on the brand’s strong global follow
The event opened with Jakki Brown , md at Max Publishing (which owns and organises The Licensing Awards), welcoming the assembled guests, saying: “ While not disputing that it has been a very tricky and challenging year for you all, tonight really is a celebration of the resilience, engagement and
The finalists for The Licensing Awards 2025, the industry’s annual celebration of accomplishments and achievements across the licensing and retail sectors, have been announced.The winners will be revealed on Tuesday 16 September 2025 in The Great Room of The Grosvenor House Hotel in London*.Over 4,0
Miffy , the delightful bunny loved by children and adults alike for nearly seven decades, is celebrating a major birthday next year – after a lot of successes this year, including a fantastic night at the recent Junior Magazine design awards. The fabulous Miffy x Cath Kidston range was declared join
Rocket Licensing, which manages UK licensing for the much-loved Miffy brand on behalf of brand owner Mercis, is celebrating a big week for Miffy after its awards success at the 2024 Licensing Awards and confirmation of no fewer than three new additions to the fast-growing licensing programme.The f
Die Brand Licensing Europe (BLE) 2024, die als eine der führenden Veranstaltungen für Lizenzierung und Markenerweiterung in Europa gilt, rückt näher, und die Vorbereitungen sind bereits in vollem Gange. Mit noch fünf Monaten bis zum Event wurden bereits über 150 Aussteller bestätigt, darunter auch
Die bezaubernde Welt des niedlichen Kaninchens Miffy , der von Dick Bruna erschaffenen weltweit beliebten und stilprägenden Figur, kommt für ein ganz besonderes Einkaufserlebnis nach Berlin. Vom 16. März bis zum 15. Juli 2024 wird die Mall of Berlin im Zentrum der Hauptstadt Miffy in einem Pop-up