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Sprout is the first 24-hour preschool destination available on TV in over 50 million American households and its VOD offering is the #1 on demand service for younger children with over one billion views. The show has just made its international debut on Nick Jr in the UK, and will be quickly followed by a global roll out across Australia, Europe, the Middle East and Far East. Poppy Cat’s UK and international licensing programmes are also forging ahead. Golden Bear has recently been announced as master toy partner. Additional categories signed include TV tie-in publishing, magazines, sleepwear and underwear, and games and puzzles. Anna Hewitt, Head of Licensing at Coolabi, says: “The Joester Loria Group has an incredible track record in creating innovative licensing programs for many significant brands in the North American market and we have every confidence that they will secure some fantastic partners for Poppy Cat.” Debra Joester, President & CEO of The Joester Loria Group adds “The delightful characters and graphic style of the Poppy Cat brand lends itself to multi-category merchandise opportunities and engaging play patterns. We look forward to working with Coolabi and Sprout to market Poppy Cat and bring these fanciful characters from the screen to a full assortment of products designed to encourage imaginative role play.” |