Licensing and retail deals signed through Exim Licensing

Leading family entertainment producer and distributor Chorion has secured new licensing and retail deals for Mr. Men and Little Miss in Brazil through its agent Exim Licensing. Kicking off at Abrin Trade Show in April 2011, Buba introduced a range of collectible figurines that will be sold at gift shops. C&A, a leading fashion retailer will introduce line of junior and young adult tops across 170 stores from August 2011, while Foroni will launch notebooks at specialty stores, hypermarkets and small retailers in August this year.

Duraplast is developing a line of flip flops for kids and young adults with eight new designs planned from August 2011 at footwear retailers and hypermarkets.

Xeryus is creating four styles of handbags for young adults debuting at the Francal trade Show in June and will launch six new backpacks in August. Both lines will be available at specialty and small retailers.

Steve Cipolla, EVP Global Licensing and Sales at Chorion says: “Latin America is a key region for us and we are pleased to partner with Exim Licensing to extend the Mr. Men and Little Miss franchise to an entirely new audience through key licensing and retail deals in Brazil.”

These deals come at an exciting time for Mr. Men and Little Miss as the brand celebrates its 40th anniversary. Highlights for 2011 include the launch of a new character, Little Miss Princess, a new confectionery range at Tesco (UK), and an exciting collaboration with Google featuring a series of Google doodles celebrating the brand and its creator, Roger Hargreaves worldwide. Further initiatives for 2011 will see the introduction of new products, exclusive fashion partnerships, campaigns in social media and music festivals, and a live music-based show to tour regional theatres.