SpongeBob SquarePants eyes celebrities in France

BRANDORA Editorial Staff - May 2011
 

 

SpongeBob SquarePants is set to adorn the eyes of trendy shoppers with his latest incarnation in France – a co-branded sunglasses design with premium fashion brand Nunettes, which numbers Lady Gaga among its fans.

The SpongeBob SquarePants sunglasses feature perforated graphic artwork of the character’s eyes in eight different designs.

In a high profile launch, Nickelodeon Consumer Products France saw SpongeBob SquarePants Nunettes, launch in designer boutique Colette in Paris earlier in May – and sell out in just 90 minutes.

The launch garnered more than 20,000 articles on the internet, including influential style blogs internationally from as far and wide as Japan, the US, Germany and the UK, as well as France.

In addition to Collette, the collection is on sale in trendy Paris young fashion store Kiliwatch and online by Nunettes.