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Advanstar Communications announced the addition of top entertainment and sports agencies Creative Artists Agency (CAA) and Bravado to the exhibition show floor, while the Moshi Monster phenomenon continues to gather momentum. CAA represents many of the most successful professionals working in film, television, music, theatre, video games, sports, and the Internet, and provides a range of strategic marketing and consulting services to corporate clients. CAA’s clients include actors, actresses, writers, directors, producers, musicians, and other influential artists and executives, in addition to more than 650 of the world’s top athletes in football, baseball, basketball, hockey, soccer, tennis, golf, and beyond. Gary Krakower, Agent for CAA Licensing commented: “For several years, we have seen the attendance of international licensees and retailers at Licensing Show grow exponentially. We believe that the Licensing Show provides an efficient and effective platform to meet with potential partners from around the globe to identify and cultivate opportunities on behalf of our world-renowned clients.” Entertainment giant Bravado - who recently confirmed a lucrative tie up with Universal - also joins the impressive line-up. Felix Sebacious, Senior Vice President, Bravado said: “The Licensing show has proved to be an excellent showcase for Bravado’s Global licensing programs. With a roster of musical superstar talents like Justin Bieber, Lady GaGa, Eminem, Rihanna, the Rolling Stones, Michael Jackson, Jackie Evancho, Queen and a multitude of others, the show has allowed Licensee’s from around the world, access to Bravado’s Licensing team.” Michael Acton Smith, CEO of Mind Candy added: “We’re really excited to be exhibiting at this year’s Licensing Expo. With over two million new registrations each month Moshi’s popularity is soaring and we’re looking to expand our licensing program within the UK and the US to meet growing demand. With a rapidly expanding user base, a movie deal in the works and the recent announcement of Moshi TV, licensing opportunities couldn’t be more exciting.” With the show floor now bigger than last year, visitors to this year’s show can expect to be treated to the latest property and product launches with over 90 new exhibitors now on board. Pre-registration is free at www.licensingexpo.com. |
