New licensees for ELVIS

Celebrities Entertainment - June 2011
 

 

Elvis is the undisputed King of Rock n´ Roll. He sold over 1.5 billion records, more than any other artist before and after him (The Beatles sold about 1.3 billion). For more than 30 years, ELVIS regularly makes the “Top 3 Best Earning Dead Celebrities”.

To further promote his popularity, Celebrities Entertainment constantly search and find new licensees for the ELVIS brand. Absolute Garments, for example, currently works on brand new Elvis t-shirts that are scheduled for release in 2012 at H&M shops worldwide.

Santex Moden will also launch a exclusive Elvis t-shirt range for ZARA. Joining the list of existing licensees in Europe are Cotton Division (France), EMP Merchandising (Germany) and the Cookie Company (Netherlands). However, Celebrities Entertainment was not only able to win textile manufacturers: One of Europe’s leading kitchen appliance companies will launch a range of ELVIS branded kitchenware by the end of this year; Polyflame from France developed smoking accessories, Maison Du Monde (France), specialized in furniture and decorative items, designed ELVIS retro furniture and canvas prints; and in the meanwhile the Reklame Verlag from Berlin works on retro alarm clocks and tin-plate signs.

What is more, the Celebrities Entertainment team is always happy to go about exciting new ELVIS projects.