Fox International’s BabyTV is further expanding its consumer products and retail programme with the addition of new licensing partnerships across home video and other consumer products categories in EMEA, Latin America and Australia/New Zealand.

In the home video category BabyTV has agreed five new partnerships for its ‘My First Years Library’ DVD offering with Noviy Disk Ltd (Russia), Viva Entertainment (Middle East), Next Music Pty Limited (South Africa), Marcom Projects Pty Ltd (Australia and New Zealand) all coming on board as licensees. Additionally BabyTV has entered into a partnership with Unlimited S.A. (Chile) which launched one DVD title per week over a twelve week period through its La Tercera newspaper.

Furthermore, BabyTV’s agent P&L Global has agreed a new licensing agreement in Latin America with leading manufacturer of party goods Party Express Chile S.A. covering various birthday, party and paper articles based on BabyTV’s popular characters and IP. The company will join Ansaldo S.A. which has come on board as BabyTV licensee for a range of products such as nursery toys and games, play gyms, mobiles, rattles, soft cubes, block and stacker toys as well as melamine products and sets and other accessories including bibs, teethers and night lights.

“Fuelled by the continual awareness of the BabyTV brand amongst parents and children, BabyTV’s licensing programme is expanding both geographically and in depth with new consumer products partners coming on board across the globe. We look forward to seeing our licensed product range expand further at retail during 2011” said Ralf Kies, Director of Licensing & Merchandising for BabyTV.