Twentieth Century Fox Consumer Products Completes Division Restructuring With New Executive Appointments

BRANDORA Editorial Staff - June 2011
 

 
Global Brand Strategists for Film and TV Named With New Head of Strategy & Financial Planning

Twentieth Century Fox Consumer Products has put the final pieces in place as part of a division restructuring that was announced less than one year ago. With a renewed focus on long-term brand building, the division announces the appointment of Elizabeth Bohannon as Vice President, Global Brand Management, TV and Jonathan Linn as Vice President, Global Brand Management, Film. These newly created positions will help lead management of some of the world's most attractive entertainment properties including GLEE, THE SIMPSONS, AVATAR and ICE AGE. To round out the new team, Nan Staddon has been appointed to the position of Vice President, Strategy & Financial Planning.

"These appointments finish the puzzle here at Fox Consumer Products and mark a new era in the way we approach long-term merchandising strategies for our portfolio," said Robert Marick, Executive Vice President of Fox Consumer Products. "Elizabeth, Jonathan and Nan have great backgrounds and a diverse collection of experiences that will help lead our division into a very bright future."

In their respective roles, Bohannon and Linn will lead brand strategy for some of the biggest television and film properties in the Fox portfolio. Among some of the top brands immediately on tap for Bohannon are GLEE, FAMILY GUY, and THE SIMPSONS, and for Linn this includes DIARY OF A WIMPY KID classic and film franchises, ALVIN AND THE CHIPMUNKS, AVATAR, ICE AGE AND RIO. Both positions will report to Pam Kunick-Cohen, Senior Vice President of Global Brand Management.

Before joining Fox Consumer Products, Bohannon was VP, Family Marketing at Paramount Home Entertainment, managing both theatrical and non-theatrical releases of major family franchises including Nickelodeon, Hasbro and PBS. Prior to Paramount, she held a number of roles at Disney including VP of Marketing for ABC Kids and Toon Disney; VP of Marketing for North American Consumer Products; and head of Licensing and Merchandising for Disney Latin America. Most recently Bohannon consulted with Paramount Home Entertainment and Screenlife developing marketing plans for the international launches of DreamWorks Animation DVD's and Scene It DVD games.

Linn spent a combined 13 years at Disney, where he most recently worked in the Disney Live Family Entertainment area. In this role he led the international Live Events business consisting of Disney and Disney on Ice Live Shows, with 15 productions touring 50 countries globally. Linn is a veteran of the Disney Consumer Products division with a variety of roles ranging from: Director, Global Animation Marketing, Strategy & Communications; Director, Global Film Franchise, Director Girls Softlines and Director of Retail Business Development. In addition to Disney, Linn has worked at MGM Consumer Products, Guess Incorporated, Speedo and Banana Republic.

In her role as Vice President, Strategy & Financial Planning, Nan Staddon will work closely with the department heads to help define Fox Consumer Products' strategic business plan, company growth initiatives, and market opportunities for the future. She will report directly to Robert Marick.

Staddon previously held the position of Executive Director, Business Development at Fox Television Studios. She has also worked at MGM, Capital Records and Fox Home Entertainment.