MAM present their new Sports Cup at the Kind + Jugend in Cologne

MAM - July 2011

 
Do it yourself!

 

Children enjoy conquering the play area – and soon work up a great thirst. Now fun continues during their break, as the smart MAM Sports Cup is always ready for drinking – thus children can quickly take off again. Thank to the special patented valve system, the cup remains leak-proof even in turbulent situations. Most important for all young explorers: Do it yourself! That’s why even the youngest can handle the new cup all by themselves.

For active kids the order of the day now is: Ready, steady – drink! No need to open the bottle or have it opened: The smart sports lid opens automatically and the MAM Sport Cup is immediately ready for drinking. “The MAM Sports Cup is easy to handle for preschool kids,” said developmental psychologist Martina Wojna: “Thus they enjoy their success and attain greater independence. That’s the greatest thing there is for young ones.” Ideal for children’s self-confidence and a real plus in hygiene: neither the hands of helping parents nor children’s own hands have to touch the mouthpiece before they drink.

Due to its unique, curved shape and non-slip surface the MAM Sports Cup is easy to hold for young hands. A patented valve system ensures that the cup remains leak-proof, even in turbulent situations. For extra long expeditions, the cup has the ideal capacity of 330 ml.

Bright colours and cheeky monster images are catching children’s eye – the cup is available in lime green, candy pink, and wave blue. Good for children, a relief for parents: Like all MAM baby bottles and pacifiers the MAM Sports Cup is 100% BPA-free.

Step by step towards the glass
A giant leap for small kids: to drink unaided. The MAM cups accompany infants from the baby bottle to the glass. While the MAM Trainer eases the transition from breast or bottle to training cup, the MAM Learn to Drink Cup is ideal for preparing the kids to drink from a glass. The MAM Sports Cup is the grand final: With the leak-proof cup babies drink easily – even while on the go.