Celebrities Entertainment: Focus on Eastern Europe!

Celebrities Entertainment - July 2011

 
Celebrities Entertainment, the Bad Homburg-based licensing agency, strives to strengthen their business on the markets in East Europe. Celebrities Entertainment originally concentrated on serving “traditional” European countries. However, as the market for licensed products in countries like the Czech Republic, Poland, Hungary and Russia continuously grows in importance, licensing companies can no longer afford to ignore these territories. „To speed up the development of our business in this region, it is essential to have a reliable partner within the country and a widespread local network of business contacts. We are happy to have Janusz Tarasiuk on board, who will support Celebrities Entertainment as our new ‘Director Licensing Eastern Europe’.”

Janusz Tarasiuk has already been working for international companies like Tchibo und Mattel and draws on valuable experiences in operating on East European markets. In close cooperation with Gregor Wratschko, “Manager Marketing & Licensing”, Celebrities Entertainment, Janusz Tarasiuk will now focus on CE’s business development in Easter Europe. „We feel confident that we are able to establish a sustainable licensing network for clients and rights owners in these territories within the next few years.”

What is more, the brand new TOONSTAR Catalogue/Style Guide is now available for licensing partners and product development. First licensing agreements with Lannoo (BTS) and Trere (Underwear) have been signed.