A clear advantage for consumers: Each promotion package entitles them to receive one cinema ticket for free, when they buy a regular ticket at the box office. This activity wins acclaim for its simplicity: Consumers to not have to collect logos or register on the internet – they just buy a Pfanni or Mondamin promotion product and produce the “2 for 1” voucher at their local theatre.
“We engage in this appealing promotion activity to generate new impulse for the category of instant mashed potatoes and sweet food. We are positive to attract new customers to the market and win new consumers for this category”, says Dr. Tina Fehling, Senior Brand Manager, Pfanni and Mondamin. The high quality “on-pack vouchers” are easy to spend and thus have huge potential to boost Unilever’s “Sales per Shop” in Germany.
For more information on the activity, please visit www.pfanni.de, www.mondamin.de and the official website to the movie: www.LaurasStern.de |