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Exactly one week to go until the UK launch of Bumpeez and IP owner and product manufacturer Glow Europe have announced an unprecedented level of retail support for the product that is widely tipped to become the UK’s next big playground craze.
Bumpeez launches next Wednesday 24th August 2011 and will be present at more than 40,000 retailers. Retailers supporting the launch grocers includes Co-op, Tesco, Asda, Sainsbury’s, and Morrisons and toy stores including The Entertainer, Toys R’ Us, Hamleys and Smyths of Ireland. The news trade is on board including WHSmith and Bumpeez will also be widely stocked by high street convenience stores Spar, Costcutter, Mc Coll’s and Londis and independents, both toy and newsagent.
Jeroen Menting, Managing Director of Glow Europe says, “We have been absolutely blown away by the level of interest and support shown by UK retailers for Bumpeez. More than half of the retailers are committing additional promotional support that includes FSDU’s, consumer leaflets and window posters. This support will be integral to us achieving our goal of making Bumpeez the UK’s next must-own toy and playground craze.” |
