CPLG, Europe’s leading licensing agency, will be presenting an outstanding portfolio of entertainment, sports and design properties at Brand Licensing Europe 2011 from clients including Fox, Dreamworks, Universal, Sesame Street, Peanuts, Ubisoft and sports brands the RFU, West Ham and St Andrews Links. CPLG has a strong presence across the world, with offices in the UK, the US, Canada, Benelux, Germany, Italy, France, Spain and Portugal, and can provide outstanding service for global clients.

Storming back into kid’s consciousness is Power Rangers. First launched in 1993, this hugely popular show featured the adventures of a group of ordinary young people who ‘morphed’ into superheroes and it enjoyed unprecedented success as a children’s entertainment, consumer products and kids’ lifestyle brand. Power Rangers is now back with an explosive new series – Power Rangers Samurai. The show premiered on Nickelodeon UK in May and became the channel’s No.1 show in just its first week of broadcast, whilst a toyline from Bandai has just been released and will be followed by a range of Samurai themed consumer products including publishing from Parragon, apparel from Blues and TDP Aykroyd and confectionery from Kinnerton. Costume appearances are also taking place across the UK and the brand is being promoted across publications including The Sun, the Mirror and popular boys’ magazine Toxic.

Red-hot TV property The Only Way Is Essex, known as TOWIE by its legions of fans, is the hit show that has taken the UK by storm, winning multiple awards and pulling in a million viewers an episode on ITV2, who are enthralled by the exploits of stars such as Mark, Kirk, Sam and Joey. After two hugely successful series, the show is set to hit screens again at the end of September, and a fourth series has already been commissioned. The buzz surrounding TOWIE has also translated into the licensing sector and partners include Sommerbond for nightwear and underwear, FB Beauty for cosmetics and fragrance, Fashion UK for t-shirts and tops, and The Beauty Works for beauty electricals including hair straighteners and tongs.

Another massive TV property at the CPLG stand will be Downton Abbey – the hit ITV1 show from Carnival Films that charts the fortunes of the aristocratic Crawley family and their servants in Downton Abbey. The eagerly anticipated second season airs from September and will be followed by a Christmas special, whilst a third series is currently in development. CPLG have recently announced a direct to retail agreement that will see a host of Downton Abbey products appearing in Past Times stores across the UK and Ireland in time for Christmas.

For nearly thirty years, the Care Bears have appealed to both pre-schoolers and parents by teaching valuable lessons in a fun and friendly way. Hasbro and licensor American Greetings are now collaborating on a new Care Bears show for 2012 and more news will be announced at BLE. Meanwhile existing licensees in the UK, including Sert MST for toiletries, Whitehouse Leisure for amusement plush, and Aykroyds TDP and Poetic Gem for apparel, are enjoying ongoing success with the brand.

Where’s Wally is one of the world’s best-loved brands, which CPLG represents across Germany, Benelux, Iberia and Italy. The book of the same name launched in 1987 and challenged readers to find Wally amongst the crowd in a series of colourful and humorous illustrations. A host of other titles have followed over the years, with worldwide sales now totalling over 50million, and the books have been published in 38 countries and translated into 27 languages, with new titles introduced each year. This popularity has made Where’s Wally? into a huge merchandising and promotional success story and the brand has also developed a significant digital presence, with millions of fans looking out for Wally on his Facebook page and via iPhone and iPad apps. The Where’s Wally? 25th anniversary next year is set to boost the property’s popularity even further.

This summer saw the release of the first Horrid Henry film, which went to number four in the UK Top Ten box office films in its first week despite incredible competition. Based on one of the most popular book franchises in the world, with titles available in over 27 countries and loved by boys and girls alike, Horrid Henry has generated a hit television series and a strong and varied licensing programme.