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Fee, who has worked on Fashion, Lifestyle and TV brands with a strong international Licensing background, started her career at Atari developing the fashion and lifestyle categories. She then moved on to 4Kids Entertainment where she worked on properties such as The Dog and the Ninja Turtles for the EMEA regions. She has since worked in Publishing and Apparel where she was responsible for rights acquisition.
Nicolas Loufrani CEO of The Smiley Company says; “I am extremely happy to welcome Fee to the Smiley team. With her strong background in licensing and international affairs she is a very welcome addition to the team”.
Fee added; “Smiley has a very fresh take on brand building from licensing to iconic collaborations and I am delighted to be working for such an entrepreneurial and highly creative organisation. I’ve been brought in to manage both the sales and the legal teams, set the commercial strategy (together with Nicolas) and help with the processes and organisation of an increasingly successful licensor.” | 
