HIT Entertainment appoints The Bonnier Group as FIRST CGI publisHing partner for Angelina Ballerina™

BRANDORA Editorial Staff - September 2011

HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights owner, today announced it has appointed The Bonnier Publishing Group, the UK based subsidiary of Bonnier Books, a division of the Swedish media giant Bonnier AB, as the first UK and Australia CGI publishing partner for popular pre-school brand, ‘Angelina Ballerina’.

Bonnier Publishing will publish a series of eight titles, including story, activity and colouring books. These are set to launch in the UK and Australia early 2012, with further titles to follow later in the year.

The new CGI ‘Angelina Ballerina’ book series will be published by Autumn Publishing in the UK and Five Mile Press in Australia and will run alongside the current CGI TV series ‘Angelina Ballerina: The Next Steps’ which airs on Five Milkshake! and Nick Jr. in the UK and ABC in Australia.

Katie Price, Senior Director, Global Publishing at HIT Entertainment said “We’re delighted to be partnering with Bonnier Publishing for the very first time. The group is renowned for producing highly innovative and quality books so we are confident the first ever CGI Angelina book series will prove very popular with little girls both in the UK and Australia.”

Perminder Mann, Blink Licensing Director at Bonnier Publishing, said “The Bonnier Publishing group are very excited about our new partnership with HIT Entertainment on this fantastic brand. Angelina has an impressive brand history and the new CGI has a strong visual appeal which lends itself brilliantly to our fabulous range of innovative formats. We have aggressive plans to build our licensed portfolio across the group and are pleased that we have Angelina on board to spearhead this growth.”