Turner CN Enterprises Signs L&M Deal With Zodiak Kids To Represent
The Next Boys Action Phenomena, Rekakai, Across EMEA

Brand Licensing Europe - October 2011

 

 

Following its US counterpart, Turner CN Enterprises (TCNE) has been appointed the exclusive licensing agent for Zodiak Kids and Spin Master’s ground-breaking boys action property, Redakai – an ancient martial arts adventure series that meets extraterrestrial head on. The deal will see TCNE represent Redakai across Europe, Middle East and Africa, excluding France which will be handled by Zodiak Kids.

Redakai – a co-production between Spin Master (multi-award-winning boys’ action hit Bakugan Battle Brawlers) and Zodiak Kids’ prodco Marathon Media (Totally Spies, Rekkit Rabbit, Gormiti) – is a 52 x 26’ animated adventure series for kids aged 6-11 starring Ky, a 15-year-old student of ancient martial arts who embarks on an incredible quest to find the Kairu – a primordial alien energy force. Helped by his friends Maya and Boomer, Ky travels the globe looking for the Kairu to protect it from his extraterrestrial teenage opponents, with the hope that one day he will become the greatest Kairu warrior of them all – a Redakai.

Spin Master’s Redakai toy line brings ground-breaking innovation to gaming, taking trading cards to the next level with amazing 3D effects which are a first for trading cards. Experts in boys’ licensing, with the likes of Ben 10 and Bakugan, Turner CN Enterprises has ambitious plans to license Redakai for all non-toy related categories across EMEA.

Alan Fenwick, VP Turner CN Enterprises says, “The deal with Zodiak Kids to become the EMEA licensing agent for Redakai is significant as we continue to invest in innovative content for boys while building on our third party partnerships with creative industry leaders such as Zodiak Kids. Redakai is an exciting property with huge potential across EMEA and we’re looking forward to this new venture with Zodiak Kids.”

Patricia De Wilde, Senior VP Zodiak Kids Consumer Products, France adds, “Redakai is fast becoming a must have brand for boys and TCNE is the ideal partner to act as our EMEA licensing agent. Their track record in the boys’ market makes them perfectly placed to take Redakai to the next level following its North American success on television and as a master toy range.”

The television series launched on Cartoon Network US in July 2011 will be released across most European territories in Q1 of 2012 – just before Spin Master’s revolutionary Redakai toy line will roll-out in EMEA.

Cartoon Network Enterprises, the US licensing and merchandising arm of the network, is the exclusive licensing agent for the property in the US and Canada. Zodiak Kids / Marathon Media holds worldwide (excluding North America) TV, HV and L&M rights to the series.

To learn more about Redakai and our full portfolio of properties, Turner will be hosting territory-specific presentations in the Gallery Suite throughout Brand Licensing Europe, taking place at London’s Olympia from 18th – 20th October, 2011. Please contact sofia.frode@turner.com