The world's number-one TV-based licensing and merchandising business Nickelodeon Consumer Products (NCP) is set for 2012 and beyond as it returned to Brand Licensing Europe with its diverse “Something for Everyone” portfolio of characters and properties from powerhouse brands Nickelodeon, Nick Jr, Comedy Central and MTV.

As well as representing SpongeBob SquarePants and Dora the Explorer, two of the world’s most iconic evergreen properties, the strength of the offer comes from NCP’s ability to work in all sectors – from pre-school to boys and girls, via tweens and teens to cutting edge adult-focussed brands. International plans are already in place for the roll out of Nickelodeon’s hottest new properties – Victorious, Winx Club and Teenage Mutant Ninja Turtles.

In the pre-school sector, iconic award-winning adventurer Dora the Explorer continues to top the market in response to its constant refreshment. Next year will see the 11-year-old property appear in new on-air specials themed around proven girl interests, including gymnastics, which capitalise on the sporting theme created by the Olympic and Paralympic Games in London in summer 2012.

The consumer products programme, which focuses on market-leading retail partnerships, is being supported by Dora the Explorer’s new on- and off-air look, plus enhanced 3D, environments that continue to keep her look both fresh and relevant. Dora the Explorer’s website is also being given a makeover with a new design and improved functionality. Exciting new strategies designed to further celebrate Dora the Explorer’s core DNA are in development.

Raising her profile further internationally, “Help Dora Help” pro-social initiatives continue to roll out in 2012. In the UK, Nick Jr is providing schools with free activity packs and the opportunity to apply for educational grants, while in Germany, NCP is partnering with Toys R Us on a local campaign.

Winx Club complements NCP’s portfolio by providing its audiences with a fresh girl-targeted series that focuses on positive messages that resonate and inspire girls. A co-production with Italian studio Rainbow, the fantasy adventure combines girl empowerment and friendship with fairy magic and fashion. Products, initially toys and softs from master toy licensee Jakks Pacific, launch from back to school 2012 in the US, UK, Australia, Canada, New Zealand, to autumn 2013 in Latin America.

For boys, the NCP stable is augmented by blockbuster franchise, the reinvigorated comedy action adventure Teenage Mutant Ninja Turtles, which is set to be cross-generational in its appeal. The all-new CG animated television series debuts on Nickelodeon in the US in autumn 2012 and internationally from spring 2013. Long-standing toy partner Playmates Toys is developing an impressive line of new products based on the refreshed series for international rollout from spring 2013.

Tweens and teens are looked after by NCP’s sensational live action properties. Top rated series Victorious, which follows aspiring singer Tori Vega at her performing arts school and features rising teen star Victoria Justice, is the latest Sony Music partnered live action show to launch a consumer products programme. Its addictive combination of singing, dancing and acting, plus inspirational fashion, seamlessly translate into trend-driven merchandise. Consumer products will roll out from autumn 2011 in the US and Canada, followed in 2012 by France, Spain, Italy, Benelux, GAS, Australia, the UK, Mexico, Brazil and Korea.

Boy-band live action comedy Big Time Rush – also a partnership between Nickelodeon and Sony Music – is hitting all the right buttons across the globe as the top ranking teen series finds new audiences. The series charts the tumultuous lives of four best friends – played by Kendall Schmidt, James Maslow, Carlos Pena and Logan Henderson – who are thrown into the glamorous, celebrity fuelled Los Angeles pop music scene. Programme sales of seasons 1 and 2 are breaking new records at the same time as the eponymously named band “Big Time Rush” – which has more than a million Facebook fans – travels the world promoting the first album release.

As well as kids, tweens and teens, adults are not left out. The loveable evergreen SpongeBob SquarePants continues to wow in over 140 markets and in 37 languages. And from high end to the high street, supported by new creative apparel focussed guides, SpongeBob SquarePants continues to make waves.

Over the past two seasons, the NCP Creative team has continued to develop innovative style guide artwork to serve SpongeBob SquarePants’ ever diversifying international fan base. Unique and distinctive flavours infuse through guides such as “SpongeBob Creative Youth”, “DoodleBob”, “SpongeBob Blueprint” and “SketchBob” guides, which have been developed to meet the needs of retailer and consumer demand for tween to adult ranges.