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Apparel licensees Aykroyd & TDP Licensing Ltd are on board to produce Bananas in Pyjamas nightwear and underwear. Gemma International has inked a contract to manufacture children’s greeting cards and Amscan International Ltd has taken the licensing rights for party goods and accessories. Marking an exciting step in the development of the UK franchise, these licensing partners join exclusive Master Toy licensee Golden Bear who will lead the roll out of the Bananas in Pyjamas licensing programme in the UK this autumn with the launch of the first wave of toy products. Available at all key retailers, the initial line will feature plush and plastic toys at all price points and the products will include plenty of interactive elements ensuring maximum fun and absolute loyalty to the values of the brand. Graham Saltmarsh, UK Licensing Director, Turner CN Enterprises comments, “Bananas in Pyjamas is a dream property to work on. Its great brand heritage, and high profile broadcast and digital distribution platforms give Bananas in Pyjamas fantastic visibility and awareness, which in turn is driving substantial consumer demand for official licensed product. Undoubtedly one of our most exciting licensing launches in recent years.” Bananas in Pyjamas is a Southern Star Entertainment and Southern Star Singapore Production for the Australian Broadcasting Corporation and Endemol Worldwide Distribution distribute the series worldwide excluding Australia and the Pacific Rim and Central/South Asian territories. Bananas in Pyjamas currently airs on Turner Broadcasting’s preschool channel, Cartoonito, to 125 million homes across EMEA and Channel 5 in the UK.t exciting licensing launches in recent years.” |
Turner CN Enterprises (TCNE) adds three new partners to the UK licensing programme for Endemol’s hit preschool show Bananas in Pyjamas, for which TCNE is Master Toy partner across EMEA.