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Turner CN Enterprises (TCNE) has announced it has just signed a global deal with Benetton Group Spa, owner of trademark fashion brands including United Colors of Benetton Kids and Sisley, to create a line of Ben 10 branded apparel, footwear and accessories targeting boys and girls. The two year deal, which excludes Myanmar and Korea, will see Ben 10 Universe product – incorporating Classic, Alien Force and Ultimate Alien style guides – launch throughout United Colors of Benetton stores worldwide. The deal also includes online distribution for affiliated websites. Hero products will include jackets, sweatshirts, underwear, shoes, slippers and backpacks. Maria Rosaria Milone, Senior Commercial Director Consumer Products, Packaged and Themed Entertainment at Turner CN Enterprises comments, “The Ben 10 franchise has now grossed over $3 Billion in global retail sales. Thanks to new content, strategic partners and innovative products in development the franchise is continuing to draw in a host of new licensees such as Benetton. We’re thrilled to have brokered this global deal out of Europe and look forward to boosting retail sales for the brand through further strategic deals such as this.” Extending Ben 10’s licensing programme is a key focus for TCNE over the next 12 months. New content – including a brand new CGI movie and the latest TV series, Omniverse which launched globally from September – is driving new licensees to the programme. Ben 10 Omniverse launched in the UK on Saturday 6th October with huge ratings success, winning its timeslot for kids 4-15 across all pay TV kids channels and for boys 4-15 across all kids TV channels. Achieving a 1.43 TVR and amassing an impressive 121,000 viewers, the latest incarnation of the hit Cartoon Network franchise was the highest rating episode on Cartoon Network this year. It was also the number one rated programme that day for boys 4-15 across all pay TV kids channels. With new content and new innovative products in development, TCNE has big ambitions for the brand, which is forecast to double in retail sales between now and 2015. Turner CN Enterprises Partners With Leading Fashion House D&G On Ben 10 The global deal sees the boys’ action phenomenon enter the high-end retail market Turner CN Enterprises (TCNE) today reveals a two year global partnership with world-renowned fashion house D&G for Ben 10 t-shirt lines aimed at boys ages 4-12. D&G is a flamboyant diffusion line celebrated for its metropolitan contemporary style. The Ben 10 t-shirt range, launching at retail in Autumn/Winter 2012/2013, will sit within its luxury collection for children which takes inspiration from all of life’s frivolities. The different designs will be based on Ben 10 Classic, Ben 10 Alien Force and Ben 10 Ultimate Alien style guides. Alan Fenwick, VP, Turner CN Enterprises comments, “Our partnership with D&G is testament to the enduring popularity of the Ben 10 franchise which has now moved into the luxury market capturing a new breed of consumer and retailers.” D&G’s new Ben 10 range will be available from Dolce & Gabbana monobrand boutiques, selected official Dolce & Gabbana retailers and high-end authorised department stores worldwide. The deal moves the brand into the luxury retail market offering fashion-focused children and tweens Ben 10 t-shirt lines that will appeal to the more discerning fan who has grown up with the franchise in addition to the label-conscious parent who shops at high-end retailers. Ben 10 Omniverse launched in the UK on Saturday 6th October with huge ratings success, winning its timeslot for kids 4-15 across all pay TV kids channels and for boys 4-15 across all kids TV channels. Achieving a 1.43 TVR and amassing an impressive 121,000 viewers, the latest incarnation of the hit Cartoon Network franchise was the highest rating episode on Cartoon Network this year. It was also the number one rated programme that day for boys 4-15 across all pay TV kids channels. |