Muy Pop - Turn On, Tune In & Pop Out

Brand Licensing Europe - September 2013
 

 

art ask agency is presenting a new lifestyle brand for the first time at BLE this October: Muy Pop®. A young and upcoming brand. Created between Barcelona and Amsterdam by Dutch designers. Inspired by everything that pops! A global mix of language and culture for today's generation. Carefree, positive and going forward to connect. That's what the bubble stands for. Our goal: to keep the positive spirit alive. Muy Pop® appeals to a global audience of all ages but with focus on 10-18 year old girls and boys. Outgoing, into music, upbeat and positive. No one excluded. With a dedicated online webshop and coverage in teen magazines as well as product placement with celebrities and bloggers, the aim is to "Keep the Bubble Alive!"

On the market today we can already find apparel out of Relaunch NL, available across selected sales point in Europe, fashion accessories, bags, plush and stationery. Newly signed partners are Dis2 / Busquests in Spain for stationery and back to school and Editions Oberthur in France for the same category. Licensees are offered a fully developed style guide with designs and proposals for apparel, collectables, gifts and with a variety of styles. All ready to implement with the support of our design team.