One million Fake Peppa Pig Toys Seized by Brazilian Customs Entertainment One Licensing - January 2015

 
Entertainment One Licensing (eOne) working with Brazilian Customs authorities have seized an estimated one million counterfeit Peppa Pig toys at ports across the country, the Company announced today.

Working with a Brazilian Law firm who specialise in IP infringement regarding border and customs seizures, eOne set up a notice system with customs authorities. By providing relevant Peppa Pig artwork and branding, Brazilian customs were able to easily identify the counterfeit toys, allowing eOne to start legal procedures to destroy the fake goods which arrived in three Brazilian ports via seven separate importers. These seizures are in addition to a number of successful court injunctions against unauthorised Peppa Pig stage shows in Brazil and Argentina.

Commenting on the news, Andrew Carley, Head of Global Licensing, Entertainment One, said: “As Peppa has grown in popularity in Brazil and across Latin America we have seen a rise in the number of attempts to flood the country with fake Peppa toys. This was a huge consignment of goods which was enough to supply the entire country and so naturally we are extremely pleased that by working with our law firm and the Brazilian authorities we have been able to identify and destroy the counterfeit goods. Importers around the world should be in no doubt that we will not tolerate infringement of our IP and that we will take the necessary measures to protect the Peppa Pig brand. This approach also ensures product adheres to eOne’s strict ethical policies in terms of manufacturing and meets approved international safety standards often found lacking on counterfeit product.”