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Yesterday, at the LIMA Awards France ceremony, TF1 Licences distinguished itself by winning two prizes, including the trophy for "Best Agent of the Year".
Following the opening of the organisation's French office at the beginning of 2018, LIMA awarded for the first time in France, the excellence and dynamism of the licensing players, by awarding 9 trophies, demonstrating the diversity and wealth of the sector.
As a major player in licensing in France, TF1 Licences also won the "Licensed Product of the Year" award for the launch of a range of Miraculous animated colourings developed with Wakatoon. As the flagship brand in TF1 Licences' portfolio, Miraculous is a real international success with 4-10 years old, particularly through the series broadcast on TFOU and many product versions in the publishing, textile or toys sectors.
Marina Narishkin, Director of TF1 Licences: "I am very proud that the profession is awarding TF1 Licences these two awards, including Best Agent. Thanks to this award, TF1 Licences has once again demonstrated its ability to promote brands. It is thanks to the launch of LIMA France and the new organization that the 1st ceremony took place at TF1. This gives a new impetus to licensing players in France by providing key studies and figures, training, privileged access to trade shows, networking and awards." |
