KOOL-AID and PUMA Launch a Delicious Collaboration

Brandora Redaktion - August 2021

Two legends collide for a delicious concoction as KOOL-AID and PUMA come together for an apologetically fun footwear and apparel collection.

This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The KOOL-AID shoes will be available in adult, juniors, and kids sizing.

The PUMA x KOOL-AID collection also features apparel, which includes bright tie-dye T-shirts with the KOOL-AID Man smile and a special hoodie with the PUMA Cat logo on the front and the KOOL-AID Man breaking through on the back.

Fans can snag the new collection on PUMA.com. The collection will also be available at the PUMA NYC Flagship Store, as well as at Foot Locker, Kids Foot Locker and Champs Sports locations nationwide.

PUMA worked with Collaborations Licensing, and Kraft Heinz’s outbound licensing agency, Brand Central, to bring the KOOL-AID collection to life.